Senior Video Producer, On The Media and WNYC
New York Public Radio is seeking a creative and strategic Senior Video Producer role. The majority of the work will be leading the production of short-form social video and long-form video podcast content for On The Media. This role brings the show’s sharp editorial voice to life through compelling visual storytelling, shaping both the look and feel of our video presence across platforms like YouTube, Spotify Video, and social media. The Senior Video Producer will manage all aspects of video production - from planning and recording workflows to editing and publishing - while maintaining a consistent, engaging brand voice and identity.
We’re looking for someone with strong social instincts, visual flair, and a passion for journalism and civic storytelling. The ideal candidate should be as comfortable developing vertical video concepts for TikTok as they are managing a full video podcast workflow. They will help set the tone and standard for how On The Media connects with its audience through video at the same time as pioneering new approaches to visualizing complex reporting and cultural analysis. The ideal candidate has strong social media skills, a passion for journalism and media critique, and a track record of creating audience-first video and social content that drives growth and engagement across various digital channels.This is a 3-year grant-funded role. The role may be extended beyond the initial term, subject to the availability of funding.
Responsibilities:
Develop and produce original video content that extends On The Media’s critical lens on media, politics, and culture into visual storytelling formats
Collaborate with hosts, producers, and editors to adapt podcast segments and editorial themes for social and video platforms.
Develop video treatments for weekly segments and special projects, coordinating creative feedback throughout production.
Pitch, research, script, film, and edit short-form videos and visual assets tied to podcast episodes and broader editorial themes.
Craft clear and engaging scripts, headlines, captions, and video copy for a range of formats and platforms (e.g., YouTube, TikTok, Instagram Reels) while staying current on best practices and audience behavior
Use analytics tools to track performance, test formats, and refine video strategy based on audience engagement
Collaborate with producers and editors to align video content with the show’s broader editorial and audience goals
Collaborate with NYPR’s design team to develop and execute a design language for our video content
Hire freelance video producers as needed to scale production and consult on studio aesthetics and visual setups to support high-quality recordings.
Share best practices across the organization (news, other shows) and support team members in strengthening their video storytelling skills
Assist in launching new video-first series that reflect On The Media’s tone, voice, and mission
Support other content and production needs as assigned across WNYC, especially those that engage audiences and grow reach. This includes working with Radiolab, Soundcheck, and new pilots in development.
Uphold the show’s editorial standards and mission to challenge conventional narratives and promote media literacy
Qualifications:
Required:
3+ years producing digital video content in a journalism, documentary, or podcast environment
Experience creating social video content for platforms like YouTube, Instagram, and TikTok
Familiarity with news cycles, media criticism, and translating complex ideas into compelling visuals
Ability to analyze and act on performance metrics
Skilled in Adobe Creative Suite ( Premiere and After Effects) or equivalent tools
Strong editorial instincts and an awareness of online discourse and cultural trends
Preferred:
A track record of using video to build audiences and deepen engagement across social platforms
A strong eye for motion design, visual rhythm, and current trends in video aesthetics
Understanding of content licensing, rights, and clearances
Comfortable writing social copy and adapting tone per platform
Experience in a fast-paced editorial production team
Passion for journalism, media critique, and civic storytelling
Additional Information
This is a full-time role with a salary range of $90,000-$95,000 per year (plus a full benefits package). Salary offered within this range is determined by skills, experience and organizational pay equity. New York Public Radio offers excellent medical, dental, and vision insurance, vacation, personal and sick time as well as parental leave
This role is currently operating in a hybrid capacity, with the ability to sometimes work from home. However, this position is part of the NYC staff and will be expected to work from the office on specified days with regularity.
This position is covered by a collective bargaining agreement between New York Public Radio and SAG-AFTRA.
Commitment to Diversity, Equity & Inclusion
New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.
Equal Opportunity
New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.
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