Job Description

Company Overview

We build consumer brands differently — blending startup-level agility with the operational rigor of private equity.
Think of us as a mini Unilever : a lean, high-performance portfolio scaling multiple brands through a centralized growth engine across creative, media, operations, and product development.

Our brands generate $40M+ in annual revenue , each built on a 3-year scale-and-exit model .
Our mission:
Build brands that leave lasting impressions — and exit them at their peak.

We’re operator-led and performance-obsessed. Every role impacts revenue and the trajectory of our brands.

Core Values:
🏆 Competitive Greatness
⚡ Speed to Execution
💪 Team Empowerment
🎯 Relentless Ownership

If you thrive in high-performance, creator-centric ecosystems and love helping people succeed, this role is for you.

Role Overview

The Community Coach is a specialized consultant responsible for supporting and elevating our VIP creators within the TikTok Shop ecosystem. You will function as a mentor, strategist, and performance coach — guiding top creators through content improvement, TikTok Shop optimization, and GMV growth best practices.

You’ll work closely with the Community & Discord Manager and Creator Partnerships Manager to deliver hands-on coaching, content audits, and tactical feedback to our highest-potential creators.

This role is typically filled by a top creator or experienced TikTok operator with deep platform expertise and strong communication skills.

Key Responsibilities

• Provide 1:1 coaching and feedback to VIP creators on content quality, hooks, editing, and GMV-driving tactics.
  
   
• Host weekly or bi-weekly coaching sessions (live calls, AMAs, workshops) covering performance trends, platform updates, and content strategy.
  
   
• Audit creator content monthly to identify patterns, opportunities, and improvement paths.
  
   
• Share actionable insights on TikTok trends, creator archetypes, and GMV optimization.
  
   
• Support new VIP creators during onboarding, ensuring they understand expectations, best practices, and shop setup.
  
   
• Create short-form training resources to help creators level up quickly (video examples, templates, scripts).
  
   
• Collaborate with Community Manager to identify creators who need intervention or extra support.
  
   
• Coordinate with Creator Partnerships Manager to align coaching with campaign priorities.
  
   
• Monitor creator performance metrics , surfacing top performers and those showing significant improvement.
  
   
• Serve as a high-level expert , helping shape the overall quality of creator output in the program.
  
   

Key Performance Indicators (KPIs)

• GMV growth from coached creators
  
   
• Creator content quality improvement
  
   
• Attendance and engagement in coaching sessions
  
   
• Creator satisfaction and retention within the VIP tier
  
   
• Frequency and effectiveness of audits, resources, and performance feedback
  
   

Success Benchmarks (30–60–90 Days)

30 Days

• Complete onboarding and understand key creator personas and performance metrics.
  
   
• Begin hosting your first coaching sessions.
  
   
• Conduct initial content audits for VIP creators.
  
   

60 Days

• Build a repeatable coaching framework for VIP creators.
  
   
• Publish initial training resources and content examples.
  
   
• Show early signs of performance improvements among coached creators.
  
   

90 Days

• Deliver measurable GMV lift and improved content output from VIP creators.
  
   
• Establish a high-performing ecosystem of top creators with clear growth pathways.
  
   
• Become the trusted expert for creator coaching across the entire program.
  
   

Required Skills & Qualifications

Must-Have

• Proven experience as a successful TikTok creator or operator
  
   
• Deep knowledge of short-form content, hooks, trends, and editing styles
  
   
• Strong communication and teaching skills
  
   
• Ability to analyze performance metrics and deliver tactical insights
  
   
• Comfortable hosting live coaching sessions, workshops, or AMAs
  
   
• High empathy combined with high performance expectations
  
   

Nice-to-Have

• Experience with TikTok Shop or affiliate programs
  
   
• Prior coaching, mentoring, or team leadership experience
  
   
• Background in UGC, creator education, or content strategy
  
   

Who Should Apply?

✅ YES — Ideal Candidates

• Top creators who want to mentor others
  
   
• Skilled communicators who love helping others grow
  
   
• Operators who understand how to translate content → GMV
  
   
• People who thrive in performance environments and move fast
  
   
• Creators who enjoy teaching, critiquing, and optimizing content
  
   

🚫 NO — Do Not Apply If

• You dislike coaching or giving feedback
  
   
• You avoid live calls, workshops, or high interaction
  
   
• You’re unaware of TikTok trends or unwilling to stay updated
  
   
• You prefer execution-only roles with minimal communication
  
   

Why Join Us?

• Work directly with top creators across a fast-growing TikTok Shop program
  
   
• Influence multi-million-dollar GMV outcomes
  
   
• High autonomy, flexible schedule, and meaningful impact
  
   
• Opportunity to shape creator excellence across the entire ecosystem
  
   
• Collaborate with high-performing operators and creator-focused teams
  
   

Compensation & Benefits

• Contract / Consultant role
  
   
• Competitive rate (TBD based on experience)
  
   
• Flexible hours
  
   
• Potential for expanded responsibilities or long-term partnership
  
   

Application Process

1. Portfolio or creator profile submission
   
    
2. Coaching demo or recorded session
   
    
3. Interview with Community & Creator Partnerships Leadership
   
    
4. Offer + contract
   
    

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