Job Description

✍ Short Description:

We’re looking for a hybrid Creative Strategist & Copy Lead to join a fast-paced, performance-driven team. This role blends creative direction and copywriting to craft high-converting paid ad campaigns. You’ll work across platforms like Facebook, TikTok, and YouTube, collaborating with growth and media teams to develop ad copy, lead creative strategy, and manage end-to-end campaign execution.

💰 Compensation: Competitive salary in USD

🗣 Language Requirements: Advanced English (C1+)

🌎 Location : 100% Remote

😀 Start Date: ASAP

🤔 What We Offer:

• A creative, high-performance team environment
• Full ownership of campaigns from concept to delivery
• Ongoing learning opportunities across media, design, and strategy
• Collaboration with experienced designers and media buyers

💼 Responsibilities:

Copywriting & Messaging (40%)

• Write and iterate copy for Facebook, TikTok, YouTube ads, and landing pages
• Turn buyer personas and testing data into compelling ad messages
• Develop strategic messaging that drives conversions

Creative Direction & Visual Strategy (40%)

• Create clear, actionable briefs for designers, including visual direction, video cuts, and image ideas
• Analyze previous ad performance to identify winning angles and guide creative iterations
• Source and share creative references, benchmarks, and swipe files from other brands and markets
• Ensure that all creative assets are aligned with buyer personas, brand voice, and performance insights
• Review existing client assets to draw inspiration and ensure proposed ideas are realistic and feasible to produce

Collaboration & Review (20%)

• Lead internal reviews before delivering to clients
• Work with designers, media buyers, and content teams to launch full campaigns
• Oversee creative execution from idea to final asset

💡 Qualifications:

• 3+ years in performance copywriting or creative strategy
• Proven portfolio of high-performing paid ads (Meta required, TikTok/YouTube a plus)
• Strong creative briefing and feedback skills
• Familiar with Canva, Figma, or Adobe Suite (no need to design, just direct)
• Solid grasp of brand voice, messaging hierarchy, and positioning
• Ability to turn audience insights into creative that converts

⭐ Bonus Points:

• Experience in CRO or landing page copy
• Understanding of SEO fundamentals
• Familiarity with A/B testing frameworks

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